American Culture Essay Example | Topics and Well Written Essays - 750 words

American Culture - Essay Example American culture is not an exception to this phenomenon. Through the articles â€Å"Shopping for American Culture† written by James J. Farrell, and â€Å"The Mall As Prison† written by David Guterson, the current discourse hereby asserts that malls, with their combination of over hundreds of stores, numerous restaurants, and amusement parks are the epitome of American culture, representing what entire America stands for: commercial art, materialism and places of psychological refuge. Shopping malls are replete with commercial art. Farrell (date) specifically attested that â€Å"shopping requires a biological being to enter an architectural space outfitted with commercial art and designed to sell artifacts manufactured and distributed in a market economy† (par. 7). After confirming malls as structures containing commercial art, Farrell corroborated the statement by asserting that â€Å"malls are also art galleries, carefully crafted collections of commercial artà ¢â‚¬ ¦ (and are likewise) museums of contemporary American material culture† (pars. 10–11). These statements confirmed that shopping malls become reservoirs of commercial art in terms of the diversity of products and services being displayed, offered, and designed in manners that are synonymous with forms of art: through product designs, packaging, promotional campaigns, product displays, and even the architectural structures that house these varied products. Concurrently, malls also serve as cultural institutions (Farrell, date) where some strategically designed and allotted spaces become venues for display of art works, current events, social and cultural endeavors, and an exchange of community work which aims to reach out to others and serve diverse civic or social responsibility objectives. More importantly, as revealed by Guterson (date), when he visited the Mall of America in Minneapolis, the external description of the edifice resembled a magnificent artwork, to wit: â€Å"the Mall of America had been imagined by its creators not merely as a marketplace, but as a national tourist attraction† (par. 4). The grandiose design, the expansively sophisticated space, and the vividly colorful aesthetic features make malls themselves as perfect symbols of commercial art: in structural design as well as in the products and services offered therein. Likewise, shopping malls are the embodiment of materialism. As Farrell (date) had enunciated, â€Å"the average American of today consumes twice as many goods and services as the average American of 1950 and ten times as much as a counterpart from 1928† (par. 5). This information is a manifestation of the depth and intensity of consumerism, as evidenced by the magnanimity of products or services being consumed for personal and professional interests. Everything anyone needs seems to be made readily available in various stores and shops within the mall. In addition, there has been an emphasis i n the â€Å"natural human impulse to dwell in marketplaces or urge to buy, sell and trade† (Guterson, date, par. 16). Finally, malls are places of psychological refuge. As acknowledged by Farrell (date), â€Å"shopping itself can be therapeutic, even fun, whether or not anything ends up in the shopping bag† (par. 6). In addition, Farrell (date) also admonished that as a place of psychological refuge, malls actually provide opportunities to enrich one’s personal identity, â€Å"a secure sense of self, a set of social relationships, a deeper sense of community, an expression of who we

Tata Steel in India Research Paper Example | Topics and Well Written Essays - 1750 words

Tata Steel in India - Research Paper Example Tata Steel is recognized as India’s first Iron and Steel company, having been founded in the year 1907 during the British colonial era. (Indicus Analytics, 2009) Tata Steel operates as part of the Tata Group, allowing it to pursue integrated supply and distribution facilities to automotive manufacturing, heavy industry, and consumer goods production within the conglomerate’s structure. (Economy Watch, 2010) Tata Steel competes with a large number of different Iron and Steel companies within India’s domestic economy and internationally, including the Steel Authority of India (SAIL), Arcelor-Mittal, POSCO, Hindustan Steel, JSW Steel, and other companies. The Indian Government has pursued a policy of progressively opening India’s local economy to foreign competition, and there is currently no levy or tax restriction on the import and export of iron and steel products. (India Ministry of Steel, 2009) The consequence of this is considered to be increased compet ition in the sector, and lower prices, particularly as set by Chinese steel producers for export. China produced over 10 times the steel capacity of India, at 567 million metric tons in 2009 compared to 56.1 million metric tons produced by India in the same period. (India Ministry of Steel, 2010) Nevertheless, Tata Steel has produced a corporate strategy to meet these competitive challenges, and this includes sustainability policies directed at the greater welfare of workers, the environment, and community. Tata Steel and Economic Conditions in India Tata Steel states publicly that â€Å"the primary purpose of a business is to improve the quality of life of people.† (Tata Steel, 2011) This tenet constitutes the cornerstone of the company’s sustainability policy and represents the wider mandate held by corporate management on behalf of stakeholders. In India, there is a need for social and economic development that uplifts people out of poverty. One of the main processe s that enable individuals to improve their living condition in the modern, globalized economy is the possession of a professional, well-paying job. Another factor is the level of education that an individual receives in the formative years of development. Education is recognized as vital to the long-term sustainability of business and industry, as well as being one of the main constituents of what is required of a good employee. As India’s economic development needs change on a national level from addressing the dire threats of the poverty situation of the post-colonial era through socialist policies to supporting the booming economy expanding at a rate of 8% to 10% annually in the 21st century through progressive market policies, it should be expected that the sustainability policies at Tata Steel are also updated and analyzed by management teams to reflect the changing requirements of the communities themselves that are being served.